British supermodel Naomi Campbell was appointed as Kenya’s tourism ambassador which has caused a Twitter storm in the East African nation.
Many said Hollywood actress Lupita Nyong’o, who acted alongside Chadwick Boseman in the Black Panther movie should have been chosen.
Due to the Pandemic Kenya’s tourism sector has been badly hit with visitor numbers down by 72% between January and October last year.
“The sector hence lost over 110bn Kenyan shillings [$1bn, £738m] of direct international tourists’ revenue due to the Covid-19 pandemic,” Kenya’s Tourism Research Institute reported last month.
“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the Magical Kenya brand,” Mr Balala said.
The tourism industry usually contributes about 8.8% to Kenya’s annual Gross domestic product (GDP), according to Kenya’s East African newspaper.